Pay per click services is a tool for online advertising. In this model, the advertisers of a brand, company, or business pay the PPC management services on every click they get over their ads, thereby increasing the sales. The advertisers firstly bid on the selected keywords for their products in relation to the platforms, and the type of audience type in which it originates.
Being used for improving sales, generating leads, and promoting brand awareness, these pay per click services are renowned to reach the short-term goals of a company. Also, one of the most effective highlights about these pay per click services is that they are highly customizable for use and can be utilized for different formats of campaigns. However, when implemented alone, PPC advertising can prove to be an expensive and inefficient technique to improve sales.
Knowing The Major PPC Management Services
The internet most relies on two major rankiology pay per click service providers ogle Ads and Microsoft advertising. These two providers are also known to be the best in the market because of their extensive user database and traffic. The given companies are explained below:
- Google: The pay per click services running over Google’s platform enables a wider exposure of a product due to the company’s vastly used search engine. Using Google for running your campaigns enables them to be visible over Search Partner sites and Display Network sites. Interestingly, Google Ads is the largest PPC management service, launched in October 2000, and also enjoys a loyal customer base due to its portfolio ranging from small businesses to Fortune 500.
- Microsoft Advertising: Similar to Google Ads, Microsoft Advertising is a pay per click services platform that runs its ads over the search engines and other platforms of Microsoft and Yahoo networks. Apart from running the ads over its platforms, the Microsoft PPC management services platform also utilizes Search Partners. As per its recent reports, Microsoft Advertising has amassed a total of over 150 million unique desktop searchers over the Bing Network.
Now that we have covered the major PPC management services, we will be covering the different campaign types to help you decide on the right type of campaign to proceed with. Campaigns are generally categorized into three types, as discussed below:
Search Network– To begin your campaign with, the search network campaign type is the common keyword targeting option. Under this option, the PPC consulting services help the advertisers to select a specific set of keywords, to target audiences over google.com and Google’s Search Partners such as AOL, amazon among others.
Display Network– The display network campaign is a wider perspective to PPC marketing as, under this network, the advertisers choose to display their ads over millions of sites that agree to show Google text, image, and video ads. A major highlight for the display network campaign is that the ads run under this format are shown within the site’s content and don’t utilize traditional keyword-based targeting and are run over consumer behavior and demographics.
Search Network with Display Opt-In– An updated option under Google Ads, this targeting option is a combination of both search and display networks. Under this format of the campaign, users are required to create a regular Search Network campaign and opt-in to the Display Network. As good as it may sound, it is a bit risky because, under this format, the advertisers are no longer able to select the performance of their ads but Google determines when and where ads may perform best.
Shopping: Product Listing Ads– Product Listing Ads or PLA’s are shown on Google and Microsoft which is basically a shopping campaign for the e-commerce store, consisting of a number of attributes like Brand, Category, Condition, Item ID, Product Type, and Custom Attributes. The campaign is set after submitting a product feed to Google Merchant Center. One of the major attributes of these forms of the campaign is that they do not contain keywords. It works through the search engines where it matches user queries to the product which seems most relevant.
As we have learned about the major PPC management services and the different forms of the campaign, you are all set to start with your very first campaign based on the relevance and the budget for advertisement. However, it is always advisable to form a plan with PPC consulting services before setting out your campaign as they would help you come up with the most relevant and cost-effective keyword to help you increase sales. Lastly, it should also be noted that depending on pay per click services alone can be a costly affair, therefore, you should always try to maintain a balance between the paid searches and organic ranking over different search engines and latest trends.