Customer Appreciation Day 2023 is celebrated on May 19th Friday, but ultimately you can choose a day or specific week and dedicate it to your consumers. Most brands celebrate this customer around the year and offer birthday or seasonal deals.
Customer appreciation day is the best way to make a day creative and show how much you are grateful to your consumers. The first time HubSpot launched a thanks video on Twitter was in 2018, in which workers talked about love for their customers and thanked them. Besides, HubSpot also delivered thanks letters and gifts to many customers and partners.
Importance of Customer Appreciation
There are various ways of customer appreciation besides just giving them ‘thanks’ notes or just becoming too gentle with them. These are basic etiquettes of customer support experience. Customer appreciation means intentional attention, engaging with customers, and showing them how they matter to you. Besides, it will create a sentimental connection with your customers. A brand gives value to its customers because of the following reasons.
- Valued consumers will buy your products again
- Happy customers will increase awareness about your products
- It increases brand repute
- It increases customer satisfaction
You can notify your customers in advance regarding customer day because you can feel them special, and offer them to participate in the entire process. It is because this day is specifically for them.
Therefore, you need to learn gratitude ways for customers and tell them how their presence is affecting your business. Avoid restraining customer appreciation day, and you will come to know how it is significant for your business. Besides, customers will stay longer with you.
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Undoubtedly, customer appreciation leads to user retention. If customers connect with you for a long time, it can increase brand loyalty.
Remember, a loyal customer spends almost 60% more than a regular. That’s why customer appreciation is significantly crucial for your business. Keep reading this post because you will read a few surprising strategies that can give you value for your customers.
Few incredible tips for customer appreciation
Consider the following customer appreciation ideas to show customers how they are valuable to you.
1. Text of genuine thank you
You can send a text of thank you to your customer and feel them how they are vital for your business growth. That’s why you appreciate them for their efforts. Even you can share your business updates because it will value your customer if you keep them informed.
Small businesses can become more personal by sending a handwritten message because your business is running because of customers.
2. Offer gift cards or special coupons
Another idea of customer appreciation is offering gift cards or special coupons to your sincere customers. While offering a discount to your customers, you can show them how much you care about them. Free shipping tips are also common because a maximum number of customers are willing to shop because of free shipping. By offering free coupons to your customers, encourage them for more shopping.
3. Spot your loyal customers
You can choose sincere customers with the label of a week or month and make them happy via personal letters, gifts, or greetings. Spotlight your best customers on social media platforms or your blog to give them the special feelings they deserve. Try to mention your loyal users in online content because it will spread among multiple users. Besides, it makes impressions of what is the value of your customers.
4. Reward program for customers
A reward program for a customer is a well-planned system that is significant for you and your customers. You need to reward your customers because they engage with your brand. Admit their effort and engagement. Therefore, reward programs are effective in conveying appreciation to your customers. For example, when users get stars after a successful purchase, give them advantages afterward. These programs will attract customers to come again to collect stars and collect their rewards.
5. Invite consumers to a specific event
You can even promote a special event for your customers on customer appreciation day and invite them for a free visit. These events will let customers increase personal interaction and allow them to know about your brand. After meeting with your entire team, customers will build a significant relationship with you.
6. Engage customers in online activities
Try to give customers the impression that you are very close to them and let them feel even if not customer appreciation day. Besides, try to connect with your customers frequently and reply to their comments. Hashtags and Google alerts can monitor all social media and news mentions. Customer support software offers the best communication and leading assistance.
If you are thankful to your customers, don’t just give them value and fulfill their requirements, do beyond these general etiquettes and appreciate them uniquely. For business growth, find the right business card for your customers on this special day for particular feelings.