There are three levels of a campaign that you can use in your Facebook ad strategy. They are Video ads, Multi-product ads, and Lookalike audiences. You can choose the best level for your business depending on your specific needs.
Video Ads
Understanding the various levels of the campaign is essential if you want to run a Facebook advertising campaign By understanding these levels, you can optimize your ad budget to get the best results. Video is one of the best mediums for audience engagement. Every day, more than 500 million people use Facebook to view videos. If you have the right video, you can reach a group of people actively looking for content.
Custom Audiences
Custom audiences in Facebook ad strategy allow businesses to target the people who have already interacted with them or have shown interest in their product. Optimized targeting can reduce acquisition costs and increase conversion rates.
Facebook Custom Audiences can be created at any time. They can target website visitors, email lists, app users, and mobile app users. If you still need to do so, consider integrating a custom audience into your Facebook ad strategy.
The process of creating a custom audience on Facebook is relatively straightforward. You’ll need to create an account, select an app or page to target, and enter a description for your audience. Once you’re done, you can add an offer for a small discount to your ads.
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One common mistake business owners make when setting up Custom Audiences on Facebook is failing to exclude people. This is a significant omission. Banning the right people can avoid flooding your campaign with potential customers. For example, you could retarget users who have watched a few videos on your website but have yet to visit your brick-and-mortar stores.
Lookalike Audiences
Lookalike audiences can assist you in getting more return on your advertising investment when creating your Facebook ad strategy. These audiences can help you reach new prospects and convert more of them.
You can build a lookalike audience from a list of current customers, website traffic, or other lists of people. However, it’s essential to remember that you should only use quality sources. If you need to know where to look, you may spend your ad budget on unqualified visitors.
For example, if you’re a software company, you might have a list of the top 20% of your users. These users are the ones who are responsible for 80% of your total revenue. Creating a lookalike audience is a great way to target people who look like these top customers. They are more likely to convert and have a higher lifetime value.
Lookalike audiences can be based on age, gender, or location. In addition, you can also pair a lookalike audience with specific interests, products, or services.
Multi-Product Ads
If you’re launching a new online store or promoting your brand, you can use Facebook advertising to drive traffic and increase engagement on your company’s page. Facebook’s ad platform allows you to create optimized ads for various devices. However, you need to understand the campaign levels of your Facebook advertising strategy before you begin promoting products and services.
One way to improve your ad’s performance is to ensure that the copy is appropriate. This includes using the right CTA buttons, microcopy, and URL descriptions. Additionally, you want to guarantee the caliber of the images you employ. Using a mobile-shot video is also a good idea for the most effective results.
When you set up your ads, you’ll have the option to specify the date your campaign will start. This is useful if you’re planning to run an ad campaign during a specific time of the day.
You can also specify a campaign’s end date. For example, if you’re promoting a new product, you should set an end date after you’ve launched your product.
Augmented Reality Ads
If you’re thinking about running an augmented reality campaign on Facebook, you must understand the different levels of engagement you can expect. This information will help you determine whether you’re using the right approach to create an ad.
First, you’ll want to determine how to measure the quality of your content. For example, you can use the time people spend exploring a 3D model to gauge its value. Or, you could measure the number of people playing a game.
You can also measure how many times people share your ad’s effects. For example, if your Facebook ads were created with a QR code, you can measure how many times the code was scanned.
You can also measure how much time people spend viewing an Instant Experience. This includes how long they spent watching other Instant Experiences linked to the original.
Another way to track engagement is with an event-based AR experience. For instance, you can have visitors rate the different AR features on your ad while they’re in your store. It’s a great way to get quantitative feedback from people who might need help engaging with your brand regularly.
