Marketing is one of the most essential functions of any business. It’s how it positions itself in the minds of its customers and regularly reminds them of its products and services. Furthermore, in today’s advanced world, websites have increasingly become part of many businesses, and affiliate marketing is a significant way of driving conversions.
Affiliate marketing involves spreading the word of mouth and consideration for any generated conversions. However, for affiliate marketing to be effective, websites must produce content that helps sell their programs and get people to sign up. As such, the content needs to convey expertise, trustworthiness, and authority to your audience to help convince them. But if you’re not entirely sure how to go about it. This piece will look at a few tips on writing affiliate marketing content for websites. We have also included a link to this list of UK trading platforms so that you can see an example of great affiliate marketing.
Do Your Research
Knowing your product and the brand you’re writing for is essential in writing affiliate content. However, if you don’t work for the brand, chances are you will never have heard about or used the products before. But this is not to say you cannot write about the products authoritatively.
Doing your research will allow you to familiarise yourself with some of its features, benefits, and drawbacks. Reviews will also give you insight into how users perceive it and whether it has had a positive or negative reception. You can then correlate all this information and write your piece promoting the product encouraging users to share it with their friends while informing them of its drawbacks.
Facts Tell Stories Sell
One mistake that most copywriters make, including ourselves, is to list facts or features, expecting the audience to know what they mean. Not to say that your audiences are not savvy; it’s just that people are busy and more concerned with things other than trying to decipher what your gibberish means. Therefore, always try to make your content as easy to read as possible, and use real-life stories to bring your point across.
Audiences will be more receptive to such writing and tend to react positively to your calls to action.
Stick to the Brands Voice
A brand is like a living and birthing entity with a personality and voice like you and us. Furthermore, over its existence, audiences identify with this voice and expect the brand to sound and behave in a certain way. When your affiliate content falls outside this brand’s voice, the audience finds it hard to trust and identify with the messaging, which could render it ineffective.
Therefore, identifying each brand’s voice and writing in it will help you produce more effective affiliate marketing copy.
Optimise Content for SEO
We are confident you have heard of SERPs if not spent sleepless nights trying to figure out how to rank your content higher. This is how Google and other search engines reveal content to searchers according to their queries. Using proper search engine optimisation etiquette will help search engines crawl and index your content in the correct SERPs box. This means search engines will know what your content is about, when and to whom to show it.
In addition, when your content is SEO optimised, it will reduce your client’s marketing budget as it will organically appear in search results, reducing the effort required to rank it. To optimise your content, include a metatag, use appropriate keywords, and have relevant calls to action.
Don’t be Scared to Mix it Up
One thing about writing marketing content or content of any kind is that it’s challenging and can be very draining on your creativity. Writing can also get tough if the topics are challenging or when you need more motivation and creativity. However, letting your personality shine through your writing and mixing things up can mean the difference between smiling from every piece or dreading the blank page.
So don’t just write to please your client because it’s what they expect to hear; give your honest opinion on topics you feel strongly about and remember to back them up. Furthermore, infuse your own brand of humour, as it will do wonders for you and your audience.
