The possibilities of voice search technology for the future seem to be endless. At this moment, one thing is clear customers are smitten with the latest home voice assistant devices, such as Google Home and Amazon’s Echo. Because voice searches are more convenient, conversational, and natural, they prioritize the semantics of voice search. As a result, digital marketers will need to revalue the keywords used in their content and optimize the overall marketing strategy. The development is hugely impacting the world of digital marketing today, leading to changes in digital marketing.
These changes require digital marketing professionals to undergo formal training to learn the core concepts of digital marketing. Interestingly, the Digital Marketing Specialist program can equip professionals with the latest tools required for online presence. This course is ideal for developing an in-depth understanding of online advertising and publicity, analytics, Search Engine Optimization(SEO), and crafting in-demand and efficient marketing plans.
A digital marketing specialist program strengthens end-to-end digital marketing knowledge, making an individual capable of working on multiple aspects of digital marketing.
These are some of the core topics covered during this program:
- SEO with Google
- Website building and design for marketers
- Google Analytics
- Campaign Management and Compliance
- Copywriting
- Payper Click Marketing with Google Ads
- Managing Sponsered Social Media Campaigns
A digital marketer with a comprehensive knowledge of the modules mentioned above will certainly be capable of molding the marketing strategies that can complement the voice search features of the search engines.
The SEO strategy is changing due to the trending voice search. Search Engine Optimization, in simple terms, is the strategy to improve the quality and quantity of website traffic web pages or websites from the search engines. Hence, SEO is a powerful and efficient digital marketing strategy. And with the widespread use of voice searches, SEO strategies are changing. Before voice searches, SEO used 1-3 specific keywords, but now SEO will favor long-tail keywords to target the overall topics.
Since voice search is more conversational, users will search for “What is the weather in Toronto?” instead of “Toronto weather.” As a result, it will broadly impact the digital marketing landscape, requiring digital marketers to reconsider the keywords used in their content. Hence, a digital marketer must research voice search keywords by using the core keyword and transforming it into a variation closer to the natural language. Three prominent SEO strategies that can support voice searches include:
- Utilize question-based and conversational keywords
- Making blog posts on highly-searched questions
- Focus on staying on top of the Search Engine Result Page
These tactics lead to a higher conversion rate with voice search.
Voice search is leading to the emergence of a mobile-friendly environment. Today users are not using their desktops for searching. Instead, hands-free capabilities along with mobile devices encourage users to utilize voice search. Brands and business must ensure that their marketing content are optimized for mobile. Some key considerations to becoming mobile-friendly include:
- Improved web page loading time
- Vertical content with larger text
- Resize buttons and CTAs
- Make information easier to locate
- Redesign pop-ups for mobile device
Voice search optimization can build effective voice search strategies for building long-term brands. While voice search is constantly evolving, digital marketers are developing innovative approaches for optimum usage of the feature.
