Are you thinking about SEO outsourcing?
As your company growns, your marketing needs to as well. But if you’re new to SEO in general, or you have a strategy in place it can be hard to know if outsourcing is right for you.
Don’t worry, we’re here to help! Keeps reading for our top 5 reasons why SEO outsourcing will not let your business down, to help you decide.
1. Reduces Cost
If you’re considering whether to outsource SEO or not, the cost is a big factor to consider. It’s not easy to build your own in-house team of experts.
You need to hire and train staff and pay for the tools and software they need. You will have wages on top of that, and the cost of ongoing training and benefits.
If an employee decides to move on, all those resources go with them. You’ll need to start over and hire someone new, going back through the process.
An outsourcing SEO agency will handle all that for you as they hire the people who work for them. They handle all their ongoing training, as well as providing you with access to the right tools. The best part, outsourcing usually works out cheaper too.
2. Skills, Experience & Expertise
Any reputable SEO outsourcing firm will only have staff that knows what they’re doing. They’ll invest in new technology and ongoing staff training to remain ahead of the game.
Search engine algorithms are always changing, so SEO firms have the incentive to keep up to date. If they don’t, they can’t do their job and they’ll lose clients.
It’s true that an in-house team won’t have other clients to cater to. But, they also might not have the skills, experience, or expertise you could use. Click here to learn more about what an SEO outsourcing company can offer your business.
3. Proper Procedures
With every new team you build in your company, you’ll need to set your procedures. This will include decisions on things like:
- New projects
- Data reviews
- Strategy development
If you outsource to an already established team, you won’t have to worry about this hassle. They already have these procedures in place, and will adapt them to suit your SEO needs.
It’s likely that implementing an SEO strategy isn’t the only task on your list. Or on the list of your marketing team either for that matter.
SEO outsourcing companies will focus only on this task. When you outsource SEO projects you free up valuable time for you and your marketing team.
They can work with an existing strategy or work out a custom strategy tailored for your needs. This includes proper keyword research, link building, backlinks, content marketing, and more. You’re more likely to see efficient, faster results by outsourcing as it’s their sole focus.
5. Scalable Options
For start-ups and small businesses where your website is new, you need to put more effort into SEO. You need to get your name out there and draw in the customers.
Once your website and reputation grow, you can scale back a little (but not completely). It can be hard to get the right balance of effort and content, but expert firms know how to handle it.
If you hire a large in-house team at the start, when you cut hours and staff numbers, it could damage morale. With outsourcing, you can scale up and down as much as you need with ease.
SEO Outsourcing: Know What to Expect
So, there you have it! Now you know these top 5 reasons how SEO outsourcing won’t let you down, what are you waiting for? Outsourcing is a great way to bring the strengths of a large team to your marketing department without the cost, and gives you the easy scalability you need as your marketing efforts grow.
If you found this article helpful, be sure to check out our other blog posts today!