Expert Tips on How to Build an Instagram Hashtag Strategy

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How to Build an Instagram Hashtag Strategy

An Instagram hashtag is the best way to tap into new audiences on the social media platform. You do not need to make a lot of effort or invest cash, and the best Instagram hashtag strategy can lead target customers to your content in no time.

However, many people do not know how to choose the right Instagram hashtags for their posts. If you wonder how to use hashtags and how many you need, here is a guide to help build a practical strategy #ThatWorks.

Instagram Hashtag Placement

Posts that have hashtags hidden in the captions tend to get more engagement. However, the visibility and optimal performance of your hashtag vary according to profile size.

For instance, if you have less than 5K followers, you should use up to 6 hashtags and hide them in your main captions to get attention. Influencers with over 100K followers get away with inserting these in the first comment because they already have a loyal following.

Instagram also limits how much text you can show on your feed, so your goal should be to get your hashtags to appear after the “show more” link. Keeping hashtags short and sweet is the ultimate goal. Here is a guide to Instagram hashtags that can help you form the best strategy.

Research Popular Hashtags

Checking what hashtags other brands and influencers are using is the best way to find out what is trending. However, you should always relate it to your brand and content. This way, you can always ensure that your posts are reaching your target audience.

When you type hashtags in your caption editor, Instagram will inform you how many posts exist using that hashtag. Alternatively, you can use tools like hashtag finder and other generators to find the ones most relevant to your content.

Combine With Smaller Niches

One of the biggest dilemmas online businesses face is whether they should use a popular hashtag even though it leads to more competition.

Although popular hashtags increase your brand’s visibility and put you on the map, niche or location-based hashtags stand out more to your target audience. It is always best to use a combination of both trending and niche hashtags to boost your strategy.

Switch Hashtags

Changing your hashtags will  reach a wider and diverse audience. For instance, people who search for #beauty are not the same who would are interested in a #hairsalon.

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The more Instagram hashtags you use, the more chances you have of reaching many people. Try out different ones for each post and see which gets you the most engagement.

Always Experiment

Keep in mind that your Instagram hashtag should inspire people and make them fall in love with your content. Always use a variety of hashtags that are relevant to your brand, and you will gain devoted followers that will convert to customers.

If you enjoyed reading these tips, check out some of our other articles for more information.