Ever since the surge of mobile traffic, brands are focusing more and more on mobile responsive pages and apps.
Apps offer way more freedom to develop and nurture customer relationships.
If you want to develop apps so that they
- Offer better personalization
- Offer the ability to connect with customers offline
- Enhance branding experience
You will need to improve your in-app experience. Here are 5 tips through which you can improve your in-app experience.
1. Know your product and your customer
An app for jewelry will have different features than an app for makeup. But the customer that buys both of these products could be the same. Studying their behavior with respect to the product, and how they react to a certain design will be of massive help. Creating your design based on data that you collect related to your customers is a great technique to keep users hooked.
2. Make use of notifications
Customers have a ton of apps on their mobiles. In fact, they have different apps for similar products and services on their mobiles. The best way to stand out is through app notifications.
Guess why messaging apps have so much screen time. That is because users use these apps and messages create notifications.
Notifications of new launches, new discounts, cart abandonment notifications, etc. are simple yet work great. Even simple messages like reminding to drink water if you are a lifestyle app or everyday gold prices if you are an app for jewelry are great to keep users hooked.
The best part about app notifications is that they can be personalized as opposed to website notifications.
3. Improve the speed
This goes without saying, People don’t have time. If you have a glitch-full and slow app nobody is going to use it. Let us take for example you are a mobile editing app and the photo you want to edit takes a long time to upload, doesn’t matter if your editing is great, people won’t use the app. Also, make sure you check the app on different operating systems like android, iOS, etc.
4. A/B Testing
A/B testing is testing two or more alternatives for a single use-case design. It is a popular method used by designers to improve the ease of the users. A/B testing is crucial if you wish to improve the user experience. Part of the reason why A/B testing works is that you don’t need to ponder over brand signals, social signals, and so on to know which one is better.
The results are in front of you backed by data. But the best part is if you have enough downloads, A/B testing is easier for apps as compared to websites. You can go as basic as CTA buttons, transition animations, logos, colors even fonts if you wish to improve the user experience. After all, it is these small things that contribute to a better user experience.
5. In-app Assistant
Virtual assistants on apps can offer better information to the user as the data of the user is private. There can be AI assistants, AR assistants, chat assistants, and so on. It feels a lot more secure for people to share data on an app as compared to a website.
These 5 tips will help you massively improve the in-app experience. You can easily implement these ideas without too much budget allocation. We hope you liked the article. Tell us which tip you found the most useful in the comments below.
