Public relations has always been an important aspect of the business. Over the last decade, teh PR has been divided into two: Traditional and Digital. Looking at them from a fundamental perspective, there are no such differences. Both aim to attract an audience, build good relationships and ultimately help the business boost its revenue.
You all must be thinking if there are no such differences, why this article. Hold on! Don’t jump off from the cliff just yet.
Despite being two branches from the same stem, Both PR has major differences in approaches. For instance, Digital PR is more about covering the online world, and Traditional PR is all about, you know, what I am talking about. If not, you know more from digital pr consultancy.
Digital PR Vs. Traditional PR
Despite aiming for the same outcome, Digital PR and TRaditional PR are different in execution. Both share the same fundamental goals, but their approach is what makes the difference. To better understand, we have to view them individually.
What Is Traditional PR?
Traditional PR is all about building relationships with the audiences directly. This is why most businesses have such sweet employees who are polite even after customers are speaking on top of their voice.
While it feels like the world has gone through a complete digital transformation, we still find thick strands of the American population consuming traditional media. They watch the news while having dinner with their family, listen to radios while driving, and some even have newspapers delivered to their home every morning.
How Is Traditional PR Delivered?
The primary mission of Traditional PR is to build a positive relationship between the brand and consumers. Traditional PR encompasses brand management, holding events, distributing outlets, running ad campaigns on TVs, and attempting to earn print media coverage.
Benefits Of Traditional PR
Although Traditional PR is considered an old method to build relationships with the customers, there is still something left in it which is why businesses still practice Traditional PR alongside Digital PR.
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What Is Digital PR?
Like Traditional PR, Digital PR aims to achieve the same feat. However, it takes a different and more online approach. Digital PR is all about using the internet element at every level of their operations and engaging with the audience on different digital platforms.
Digital PR seeks to take advantage of the vast network offered by the internet. You can even say that Digital PR is a combination of media outreach components and wider online strategy.
While Traditional PR is more direct and personal with the approach, Digital PR does the same thing subtly.
How Is Digital PR Delivered?
Digital PR mostly focuses on the digital element that is directly linked with the internet. It uses digital platforms to create awareness and educate audiences about their brands and goals. Search engines, social media platforms, digital magazines are a few methods by which Digital PR is delivered.
Benefits Of Digital PR
You must remember that whichever PR you practice both hopes for the same results. Yes, the approach is different, but both aim to achieve maximum revenue for the business.
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- Subtle messaging.
- You can deliver creative content.
- Tangible results.
- Two-way engagements.
Which One To Choose?
Choosing a PR can be tricky, and all boils down to what the business is looking for or how much they are willing to invest in the PR campaign. For instance, if you are looking for an opportunity to increase brand awareness in your industry, traditional PR is the right thing to go for.
However, if you are looking to boost your brand’s visibility and gain high-scale attention, Digital PR will be more effective and efficient than traditional PR.
Frankly speaking, there is no wrong answer. Even with the different approaches, both have the same goals and want to achieve the same thing for the company or businesses.